Who actually votes for Donald Trump?

Jolene and I actually explored the Beyond MAGA report from More In Common a couple of months ago, and we couldn't stop talking about it. We ended up doing a whole podcast episode on it because the findings completely blew our mind. So getting to sit down and nerd out with the actual man behind the data this week to ask who actually votes for Donald Trump was an absolute treat. Stephen Hawkins is the director of research for More in Common, and he helped us break down the report and understand our fellow Americans in a whole new way.

Stephen’s own life proves how dynamic our worldviews actually are. He grew up in an evangelical Christian, conservative Southern environment, ended up on the executive board for the College Republicans at age 19, and then swung over to the progressive world of Manhattan activism in his 20s. He has lived inside the psychology of both tribes, and it led him to a career built on understanding why our societies are fracturing.

And this tribal madness is not just an American issue. Whether it is Brazil dealing with an identical plague of left-right polarization, or Europe fracturing over deep border anxieties, societies everywhere are suffering from a devastating decline in institutional trust. The stakes became tragic for More in Common right at its inception in 2016, when British MP Jo Cox was assassinated by a white nationalist. Her first speech in Parliament gave the organization its name, where she famously stated that we have "more in common than what divides us."

"We work with social psychologists and political scientists to provide a richer, more human understanding of what's going on in our societies that are fractured, that are distrusting, that are atomized."

That richer understanding is exactly what we needed to see. Back in 2018, their landmark Hidden Tribes report introduced a concept that Jolene and I have found ourselves in too: the "exhausted majority." It is that massive, quiet chunk of people who are totally burned out by the extreme wings of our culture and just want to step back from the fighting.

But things have shifted wildly since then. We have gone through COVID, a change in presidents, and a massive cultural evolution. So, Stephen’s team released a brand-new study called Beyond MAGA: A Profile of the Trump Coalition to figure out who actually votes for Donald Trump and to understand the nuance within these voters.

The mainstream media loves to paint the Trump coalition with one giant brush, but the data tells a completely different story. In reality, the modern coalition is the youngest, most racially diverse group a Republican has pulled together in 50 years. The report breaks Trump voters into four distinct groups: MAGA Hardliners, Anti-Woke Conservatives, Mainline Republicans, and the Reluctant Right.

The data revealed a massive perception gap. While Democrats wanted to be seen as the party of the economy, the general public overwhelmingly perceived them as being exclusively obsessed with three social issues: abortion, climate change, and transgender rights. When everyday people feel like their salaries cannot cover their bills, a party that looks distracted by big global or social abstractions is going to lose them.

On the other end of the spectrum are the MAGA Hardliners, making up about 29% of the coalition. For them, it is not a transactional relationship based on policy. It is identity. While critics view Trump purely as a destroyer, his core base looks at him through a business lens and sees a builder trying to fix a fundamentally broken system.

So how did our regular political disagreements turn into this deep, structural animosity?

Stephen points directly to a heavily jacked incentive system. Social media algorithms quickly figured out that while good news makes you smile, rage makes you click, comment, and share. Cable news shifted its business model from trying to be fair to audience retention through continuous validation, feeding viewers a daily drug of why the other side is evil.

But it is also the politicians themselves. Members of Congress in Washington D.C. are forced to spend anywhere from 40% to 70% of their time trapped on phones raising millions of dollars for their next primary campaign. And ever since cameras entered Congress in the late 1970s, the financial reward for shifting from a constructive moderate to a combative firebrand skyrocketed. Politicians who choose conflict over governance see their fundraising instantly multiply by five to seven times.

We have created a system where camaraderie is dead. Representatives used to live in D.C., raise their kids together, and play on the same Little League teams. Now, they fly in on Tuesday and fly out on Thursday, completely isolated from one another. The shared goal of running a country has been swallowed whole by the singular obsession of keeping power.

It is easy to look at that and feel completely hopeless, but history actually says we have been here before.

Stephen pointed us back to the Gilded Age of the late 19th century. Back then, massive new technologies concentrated extreme wealth into the hands of a few billionaires, corruption ran rampant, working conditions were brutal, and inflation crushed ordinary farmers. It looked remarkably like today.

What fixed it was when a massive, messy coalition of completely different people - socialists, Christian reformers, labor organizers, and suffragettes. They realized they were all getting screwed over by the exact same concentrated power. They formed the People’s Party, and while the party itself did not last, they forced a common agenda that defined the next twenty years of American progress. The eight-hour workday, the direct election of senators, the FDA - all of it came because regular citizens built a new North Star.

We are sitting on the edge of that exact same cyclical turning point. Between a broad societal anxiety over the unaligned power of AI and a younger generation that has inherited a thoroughly broken political map, the old left-right paradigms are collapsing.

If we want to turn the temperature down, we cannot wait around for a crisis like 9/11 to force us to remember each other's humanity. We have to start shifting the incentives ourselves. We have to step out of the outrage ecosystem, stop rewarding the combative actors, and remember that when you actually sit down across a table from someone on the "other team," you almost always end up liking them a lot more than the internet told you to.

RESOURCES MENTIONED:

Stephen Hawkins Organization: https://moreincommonus.com/

Stephen Hawkins Report: https://beyondmaga.us/ 

Brad Porteus: https://www.bridgegrades.org/ 

Stephen's Good for the Soul: https://rutgerbregman.com/books/moral-ambition

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