Tribalism Is Destroying American Politics - Lura Forcum

There seems to be a common excuse amongst Americans who don’t vote. It’s not that they wouldn’t vote; they just don’t like any of the candidates. They don’t see the point in voting for someone they didn’t want in the first place. 

Politics feels like a mess; everyone seems bought, everyone sounds scripted, and the instinct is to step back and say, “Call me when someone decent shows up.”

But Lura Forcum made a point that I can’t shake. Waiting is not neutral. Waiting is a choice. And when you sit out because you’re disappointed, the elections don’t stop. They just belong to the people who love the chaos, love the tribalism, and think this is what leadership is supposed to look like.

Lura is a consumer and social psychologist, and she studies the human stuff underneath politics. Identity. Belonging. Group dynamics. The part of us that wants to be accepted, wants to be safe, and will sometimes trade independent thinking for membership in the club. She didn’t start in politics, either. She started in think tank land, trying to translate research into something the public could actually use. She thought the missing piece was persuasion, so she went and got a PhD, taught marketing, and learned the hard truth. You can’t just “persuade people” with better facts. People don’t work like that.

What we’re dealing with is tribalism.

Competitive politics used to be about winning the middle. Politicians had to compete for swing voters, which meant they had to listen, adjust, and at least pretend they cared what regular people needed. Tribal politics is different. Tribal politics says, “Our group must win and hold power,” and it turns everything into loyalty tests. It rewards warriors, not statesmen. It makes governing feel like a constant fight for status and resources, even though that’s not how a representative democracy is supposed to work.

Once you’re in that mindset, policy becomes secondary. The other side becomes an existential threat. And when that happens, you’re not debating anymore. You’re in a survival story. Lura used the image of pulling the car over when your kids are out of control, because you can’t keep driving until everyone calms down. That’s what tribalism does. It hijacks the whole vehicle.

Then she said something that I found shocking, but unfortunately not surprising. When she asks policy people, “Have you talked to the actual voters affected by this?” The answer is usually no. No. They haven’t talked to them. Which explains a lot. It explains why we get policies that sound great in a meeting and land like a brick in real life. It explains why people feel ignored. It explains why trust is in the gutter.

So what do you do if you’re sitting there thinking, “I don’t trust any of this, I don’t want to vote, they’re all rich, they don’t care about me”?

Lura’s answer was simple. Vote anyway.

Vote as an independent thinker. Split your ticket if you want. Use a voting guide. Go to a candidate event. Make a short list of what you actually care about and vote on that. She talked about choosing based on decency and public service. You don’t have to agree with someone on every policy position to decide they’re a decent person who will do the job with some integrity.

If we want better candidates, it might take a few elections where we’re not thrilled with the outcome. That’s the path. You don’t get the candidate you’re excited about by refusing to participate altogether until they magically appear. You get them by showing there’s a market for something better.

She also reminded us where the real leverage is. Primaries. The people who show up to primaries tend to be the most vocal and extreme, and in many districts the primary winner is basically the general election winner. If you want less extreme candidates, you don’t get them by complaining in November. You get them by showing up earlier, when it’s inconvenient and boring and nobody’s posting about it.

I loved that she didn’t pretend the fix is glamorous. It’s not. It’s voting when you’re not excited. It’s paying attention to primaries. It’s contacting your representatives without screaming at them. It’s rebuilding trust by doing things together, face-to-face, in the real world.

That’s how you stop waiting for the perfect candidate.

You vote anyway.

RESOURCES MENTIONED:

Where to Find Lura:

https://www.linkedin.com/in/luraforcum/

https://www.facebook.com/lura.forcum 

https://substack.com/@luraforcum
https://www.instagram.com/luraforcum/
https://www.youtube.com/@LuraForcum_HowtoHuman

Lura’s Podcast:
https://wemadethispolitical.substack.com/
https://www.youtube.com/@WeMadeThisPolitical

LINKS:

Instagram https://www.instagram.com/wevegottotalk/ 

Apple Podcasts: https://podcasts.apple.com/us/podcast/weve-got-to-talk/id1797423701

Spotify:  https://open.spotify.com/show/0qJVgTvjciUffRmoUienx2

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